Valfrids is the importer of Aroniada’s aronia since 2014, probably the world’s finest. What makes it so unique?

Aroniada is a craft-oriented family business with a long tradition of growing and making various products from aronia. They have a unique pressing technique developed in-house, which uses cold pressing to extract maximum nutrition from the fresh berries. Importantly, the berries are pressed immediately after harvest – this way no time is wasted and the berries do not need to be frozen for transportation (other aronia products are usually made from frozen berries that come from many different growers and are transported frozen to a factory). Aroniada can also harvest the berries when they are at their peak of ripeness when nutrition is at a maximum, as you only have a few minutes from bush to press.

In the Bulgarian countryside, located in southern latitudes, the climate is sunny and warm. This allows the berries to get plenty of sun and to reach a high level of ripeness and concentration. Therefore, our aronia tastes more and is less sour. It is neither sweetened nor flavored in any way. Nor is it diluted. In the bottle there is only 100% pure aronia juice, no preservatives, no additives.

It is completely organic. The land where it is grown has never been sprayed or fertilized.

Virtually all scientific research on polyphenols using aronia as a polyphenol source has been done on it, as it is considered to have a high and stable content of the beneficial polyphenols.

Aronia is said to be Europe’s own superberry. It has a long history of use in Eastern Europe, Germany and Russia for a variety of ailments. Its positive effects on the cardiovascular system, etc. are well known.

We are Aroniada importers and representatives in Scandinavia since 2014.