{"id":1105,"date":"2024-07-23T17:27:56","date_gmt":"2024-07-23T17:27:56","guid":{"rendered":"https:\/\/valfrids.com\/about-valfrids\/"},"modified":"2026-06-28T20:12:58","modified_gmt":"2026-06-28T20:12:58","slug":"about-valfrids","status":"publish","type":"page","link":"https:\/\/valfrids.com\/en\/about-valfrids\/","title":{"rendered":"About Valfrids"},"content":{"rendered":"<div class=\"container section-title-container\" ><h1 class=\"section-title section-title-center\"><b><\/b><span class=\"section-title-main\" >About Valfrids<\/span><b><\/b><\/h1><\/div>\n\n\t<div id=\"text-2380023466\" class=\"text hide-for-small\">\n\t\t\n<h2><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7709 alignright\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment-704x400.jpg\" alt=\"\" width=\"504\" height=\"287\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment-704x400.jpg 704w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment-768x436.jpg 768w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment-600x341.jpg 600w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment.jpg 1079w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/>A small store for a natural lifestyle\u2014for the home, body, and health.<\/h2>\n<p>At Valfrids, you&#8217;ll find not only products for caring for furniture, antiques, your home, your car, and outdoor activities, but also skin care, food, health foods, and dietary supplements.<\/p>\n<p>All carefully selected &#8211; pure products &#8211; often based on traditional recipes.<\/p>\n<p>We have extensive experience in both health food, skin care and care of natural materials.<\/p>\n<p>\/Jens and Malin<br \/>\n\t\t\t<\/div>\n\t\n\t<div id=\"text-1725223705\" class=\"text show-for-small\">\n\t\t\n<h2>A small store for a natural lifestyle\u2014for the home, body, and health.<\/h2>\n<p>At Valfrids, you&#8217;ll find not only products for caring for furniture, antiques, your home, your car, and outdoor activities, but also skin care, food, health foods, and dietary supplements. Everything is carefully selected\u2014pure products\u2014often based on traditional recipes.  <\/p>\n<p>We have extensive experience in both health food, skin care and care of natural materials. \/Jens and Malin<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7709\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment-704x400.jpg\" alt=\"The people who work at Valfrids, the staff, and the house cat, Valle\" width=\"704\" height=\"400\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment-704x400.jpg 704w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment-768x436.jpg 768w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment-600x341.jpg 600w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/06\/Portratt-Malin-och-Jens-med-neko-4-V5-efterbelys-experiment.jpg 1079w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/> <\/p>\n\t\t\t<\/div>\n\t\n<p><span style=\"font-size: 140%;\"><a href=\"https:\/\/valfrids.com\/vad-ar-valfrids-egentligen\/\">&#8220;En n\u00e4stan sann historia om Valfrids&#8221;<\/a> &#8211; l\u00e4s mer om v\u00e5r filosofi.<br \/>\n\u00c4r det sant att Valfrids startades 1850? Och varf\u00f6r Valfrids aldrig anv\u00e4nder ordet h\u00e5llbarhet.<\/span><\/p>\n<div class=\"is-divider divider clearfix\" ><\/div>\n<h2><span style=\"font-size: 95%;\">Om Valfrids sortiment f\u00f6r v\u00e5rd av naturmaterial<\/span><\/h2>\n<p><span style=\"font-size: 120%;\"><em>&#8220;L\u00e4der och tr\u00e4 \u00e4r som din hud, p\u00e5 den vill man inte anv\u00e4nda l\u00f6sningsmedel och toxiska kemikalier&#8221; <br \/><\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">Det b\u00f6rjade redan 2008, n\u00e4r Valfrids grundare Jens Hildest\u00e5hl, skulle olja in ett teakbord &#8211; med en tr\u00e4olja som var l\u00f6sningsmedelsbaserad. Det gjordes inomhus, stanken var olidlig och orsakade huvudv\u00e4rk. D\u00e5 v\u00e4cktes insikten om att l\u00f6sningsmedelsbaserade och kemiska produkter inte \u00e4r bra, varken f\u00f6r materialen eller f\u00f6r m\u00e4nniskan som anv\u00e4nder dem.<\/span><\/p>\n<p><span style=\"color: #663423;\"><em>&#8221; Med en stor samling vintage boots fr\u00e5n 70-talet var det d\u00e5 naturligt att fr\u00e5ga sig, vad skulle man anv\u00e4nda p\u00e5 dem, om man inte vill anv\u00e4nda de billiga och thinner luktande kr\u00e4mer man hittar i skobutiker? Med d\u00e5lig erfarenhet av s\u00e5dana kemikalier, och en v\u00e4xande samling boots som \u00e4r 50 \u00e5r gamla, gjorda av verkligt h\u00f6gkvalitativt l\u00e4der, g\u00e4llde det att v\u00e4lja r\u00e4tt. <\/em><\/span><\/p>\n<p><span style=\"color: #663423;\"><em>Letandet efter de ultimata skoprodukterna ledde till Tapir i Tyskland. L\u00e4der \u00e4r en naturprodukt, p\u00e5 det vill man inte <span style=\"color: #663423;\">anv\u00e4nda<\/span> petrokemiska l\u00f6sningsmedel. Efter att ha anv\u00e4nt Tapir privat i m\u00e5nga \u00e5r, p\u00e5 min samling vintage boots och skinnjackor, s\u00e5 b\u00f6rjade jag s\u00e4lja dem i Skandinavien.<\/em><\/span><\/p>\n<p><span style=\"color: #663423;\"><em>Dessutom, jag drev tidigare v\u00e4skm\u00e4rket <strong><a style=\"color: #663423;\" href=\"https:\/\/hildestahl-leathergoods.com\/\" target=\"_blank\" rel=\"noopener\">Hildest\u00e5hl<\/a>,<\/strong> med en kollektion av handgjorda l\u00e4derv\u00e4skor, med l\u00e4der fr\u00e5n Europeiska garverier av yppersta kvalitet. D\u00e4r v\u00e4cktes uppskattningen f\u00f6r hantverk och naturmaterial. Och naturligtvis att v\u00e5rda dem p\u00e5 r\u00e4tt s\u00e4tt.<\/em> &#8220;<\/span><\/p>\n<p>Det var s\u00e5 det b\u00f6rjade, med Tapir. Nu har Valfrids blivit ett litet varuhus f\u00f6r naturligt leverne.<\/p>\n<div class=\"slider-wrapper relative\" id=\"slider-949944777\" >\n    <div class=\"slider slider-nav-circle slider-nav-normal slider-nav-light slider-style-normal slider-show-nav\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 6800,\n            \"pauseAutoPlayOnHover\" : true,\n            \"prevNextButtons\": true,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": true,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_113608466\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Weekend2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Weekend2.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Weekend2-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_113608466 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_82106831\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Valfrid_Tote6.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Valfrid_Tote6.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Valfrid_Tote6-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_82106831 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1031089460\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel1.jpg\" class=\"attachment-large size-large\" alt=\"Hildestahl Leathergoods, bag made of Norwegian vegetable-tanned leather\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel1.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel1-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1031089460 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_362762780\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel3.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel3-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_362762780 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_356857284\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel2.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel2-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_356857284 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1921128305\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel1.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel1-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1921128305 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1358997862\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel2.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel2-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1358997862 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t\n<style>\n#slider-949944777 .flickity-slider > * {\n  max-width: 348px!important;\n}\n<\/style>\n<\/div>\n\n\n\t<section class=\"section\" id=\"section_1005452044\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<h2><span style=\"color: #333333; font-size: 90%;\">Valfrids Philosophy<\/span><\/h2>\n<p><span style=\"color: #333333;\">&#8220;Buy cheap and buy twice,&#8221; as the saying goes.<br \/>Valfrids advice: Buy quality items, buy fewer things, and take good care of them.<br \/>It&#8217;s also a slap in the face to the throwaway society.<\/span><\/p>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1005452044 {\n  padding-top: 28px;\n  padding-bottom: 28px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1169051725\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"527\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2.jpg\" class=\"attachment-large size-large\" alt=\"Chelsea-style leather boots, well-worn, are sitting on the floor\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2.jpg 999w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2-758x400.jpg 758w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2-768x405.jpg 768w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2-600x317.jpg 600w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1169051725 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<section class=\"section\" id=\"section_956248481\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_956248481 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"<p>&#8220;En n\u00e4stan sann historia om Valfrids&#8221; &#8211; l\u00e4s mer om v\u00e5r filosofi. \u00c4r det sant att Valfrids startades 1850? Och varf\u00f6r Valfrids aldrig anv\u00e4nder ordet h\u00e5llbarhet. Om Valfrids sortiment f\u00f6r v\u00e5rd av naturmaterial &#8220;L\u00e4der och tr\u00e4 \u00e4r som din hud, p\u00e5 den vill man inte anv\u00e4nda l\u00f6sningsmedel och toxiska kemikalier&#8221; Det b\u00f6rjade redan 2008, n\u00e4r [&#8230;]\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1105","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/pages\/1105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/comments?post=1105"}],"version-history":[{"count":61,"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/pages\/1105\/revisions"}],"predecessor-version":[{"id":8220,"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/pages\/1105\/revisions\/8220"}],"wp:attachment":[{"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/media?parent=1105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}