{"id":1105,"date":"2024-07-23T17:27:56","date_gmt":"2024-07-23T17:27:56","guid":{"rendered":"https:\/\/valfrids.com\/about-valfrids\/"},"modified":"2026-05-28T10:58:00","modified_gmt":"2026-05-28T10:58:00","slug":"about-valfrids","status":"publish","type":"page","link":"https:\/\/valfrids.com\/en\/about-valfrids\/","title":{"rendered":"About Valfrids"},"content":{"rendered":"<div class=\"container section-title-container\" ><h1 class=\"section-title section-title-center\"><b><\/b><span class=\"section-title-main\" >About Valfrids<\/span><b><\/b><\/h1><\/div>\n\n\t<div id=\"text-2573362441\" class=\"text hide-for-small\">\n\t\t\n<h2><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6946 alignright\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1-576x400.jpg\" alt=\"\" width=\"386\" height=\"268\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1-576x400.jpg 576w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1-768x534.jpg 768w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1-600x417.jpg 600w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1.jpg 882w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/>A small department store for natural living &#8211; for home, body and health.  <\/h2>\n<p>At Valfrids you will not only find products to take care of furniture, antiques, home, car and for outdoor life, but also skin care, food, health food and supplements.<\/p>\n<p>All carefully selected &#8211; pure products &#8211; often based on traditional recipes.<\/p>\n<p>We have extensive experience in both health food, skin care and care of natural materials.<\/p>\n<p>\/Jens and Malin<\/p>\n\t\t\t<\/div>\n\t\n\t<div id=\"text-3409020118\" class=\"text show-for-small\">\n\t\t\n<h2>A small department store for natural living &#8211; for home, body and health.  <\/h2>\n<p>At Valfrids you will not only find products to take care of furniture, antiques, home, car and for outdoor life, but also skin care, food, health food and supplements.<\/p>\n<p>All carefully selected &#8211; pure products &#8211; often based on traditional recipes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6946\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1-576x400.jpg\" alt=\"\" width=\"576\" height=\"400\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1-576x400.jpg 576w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1-768x534.jpg 768w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1-600x417.jpg 600w, https:\/\/valfrids.com\/wp-content\/uploads\/2026\/05\/Portratt-Malin-och-Jens-1.jpg 882w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/p>\n<p>We have extensive experience in both health food, skin care and care of natural materials.<\/p>\n<p>\/Jens and Malin<\/p>\n\t\t\t<\/div>\n\t\n<div class=\"is-divider divider clearfix\" ><\/div>\n<h2>Om Valfrids sortiment f\u00f6r v\u00e5rd av naturmaterial<\/h2>\n<p><span style=\"font-size: 130%;\"><em>&#8220;L\u00e4der och tr\u00e4 \u00e4r som din hud, p\u00e5 den vill man inte anv\u00e4nda l\u00f6sningsmedel och toxiska kemikalier&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">Det b\u00f6rjade redan 2008, n\u00e4r Valfrids grundare Jens Hildest\u00e5hl, skulle olja in ett teakbord &#8211; med en tr\u00e4olja som var l\u00f6sningsmedelsbaserad. Det gjordes inomhus, stanken var olidlig och orsakade huvudv\u00e4rk. D\u00e5 v\u00e4cktes insikten om att l\u00f6sningsmedelsbaserade och kemiska produkter inte \u00e4r bra, varken f\u00f6r material eller f\u00f6r m\u00e4nniskan som anv\u00e4nder dem.<\/span><\/p>\n<p><span style=\"color: #663423;\"><em>&#8221; Med en stor samling vintage boots fr\u00e5n 70-talet var det d\u00e5 naturligt att fr\u00e5ga sig, vad skulle man anv\u00e4nda p\u00e5 dem, om man inte vill anv\u00e4nda de billiga och thinner luktande kr\u00e4mer man hittar i skobutiker? Med d\u00e5lig erfarenhet av s\u00e5dana kemikalier, och en v\u00e4xande samling boots som \u00e4r 50 \u00e5r gamla, gjorda av verkligt h\u00f6gkvalitativt l\u00e4der, g\u00e4llde det att v\u00e4lja r\u00e4tt.. <\/em><\/span><\/p>\n<p><span style=\"color: #663423;\"><em>Letandet efter de ultimata skoprodukterna f\u00f6r kvalitetsskor ledde till Tapir i Tyskland. L\u00e4der \u00e4r en naturprodukt, p\u00e5 det vill man inte <span style=\"color: #663423;\">anv\u00e4nda<\/span> petrokemiska l\u00f6sningsmedel. Efter att ha anv\u00e4nt Tapir privat i m\u00e5nga \u00e5r, p\u00e5 min samling vintage boots och skinnjackor, s\u00e5 b\u00f6rjade jag s\u00e4lja dem i Skandinavien och introducera dessa fantastiska produkter f\u00f6r andra.<\/em><\/span><\/p>\n<p><span style=\"color: #663423;\"><em>Dessutom, jag drev tidigare v\u00e4skm\u00e4rket <strong><a style=\"color: #663423;\" href=\"https:\/\/hildestahl-leathergoods.com\/\" target=\"_blank\" rel=\"noopener\">Hildest\u00e5hl<\/a>,<\/strong> med en kollektion av handgjorda l\u00e4derv\u00e4skor, med l\u00e4der fr\u00e5n Europeiska garverier av yppersta kvalitet. D\u00e4r v\u00e4cktes uppskattningen f\u00f6r hantverk och naturmaterial. Och naturligtvis att v\u00e5rda dem p\u00e5 r\u00e4tt s\u00e4tt.<\/em> &#8220;<\/span><\/p>\n<p>Det var s\u00e5 det b\u00f6rjade, med Tapir. Nu har Valfrids blivit ett litet varuhus f\u00f6r naturligt leverne.<\/p>\n<div class=\"slider-wrapper relative\" id=\"slider-1524395608\" >\n    <div class=\"slider slider-nav-circle slider-nav-normal slider-nav-light slider-style-normal slider-show-nav\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 6800,\n            \"pauseAutoPlayOnHover\" : true,\n            \"prevNextButtons\": true,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": true,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_413128570\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Weekend2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Weekend2.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Weekend2-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_413128570 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1490644715\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Valfrid_Tote6.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Valfrid_Tote6.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Valfrid_Tote6-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1490644715 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1933747060\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel1.jpg\" class=\"attachment-large size-large\" alt=\"Hildestahl Leathergoods, v\u00e4ska i Norskt vegetabiliskt l\u00e4der\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel1.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel1-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1933747060 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1749418179\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel3.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel3-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1749418179 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_644166211\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel2.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Medium1_Duffel2-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_644166211 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1046998172\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel1.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel1-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1046998172 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1422339610\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"594\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel2.jpg 550w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/10\/Hildestahl_Laholm_Duffel2-370x400.jpg 370w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1422339610 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t\n<style>\n#slider-1524395608 .flickity-slider > * {\n  max-width: 348px!important;\n}\n<\/style>\n<\/div>\n\n\n\t<section class=\"section\" id=\"section_378521015\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<h2><span style=\"color: #333333; font-size: 90%;\">Valfrids philosophy<\/span><\/h2>\n<p><span style=\"color: #333333;\">&#8220;Buy cheap and buy twice&#8221;, they say.  <br \/>Valfrids advocates &#8211; buy quality, buy fewer things and take care of them.  <br \/>It&#8217;s also a slap in the face to the throwaway society.<\/span><\/p>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_378521015 {\n  padding-top: 28px;\n  padding-bottom: 28px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_768990381\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"527\" src=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2.jpg\" class=\"attachment-large size-large\" alt=\"L\u00e4derboots av chelsea boots typ, v\u00e4l anv\u00e4nda, st\u00e5r placerade p\u00e5 ett golv\" srcset=\"https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2.jpg 999w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2-758x400.jpg 758w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2-768x405.jpg 768w, https:\/\/valfrids.com\/wp-content\/uploads\/2024\/07\/jia-ye-_D7x0SJjiSs-unsplash-rs-c2-600x317.jpg 600w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_768990381 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Om Valfrids sortiment f\u00f6r v\u00e5rd av naturmaterial &#8220;L\u00e4der och tr\u00e4 \u00e4r som din hud, p\u00e5 den vill man inte anv\u00e4nda l\u00f6sningsmedel och toxiska kemikalier&#8221; Det b\u00f6rjade redan 2008, n\u00e4r Valfrids grundare Jens Hildest\u00e5hl, skulle olja in ett teakbord &#8211; med en tr\u00e4olja som var l\u00f6sningsmedelsbaserad. Det gjordes inomhus, stanken var olidlig och orsakade huvudv\u00e4rk. D\u00e5 [&#8230;]\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1105","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/pages\/1105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/comments?post=1105"}],"version-history":[{"count":23,"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/pages\/1105\/revisions"}],"predecessor-version":[{"id":6990,"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/pages\/1105\/revisions\/6990"}],"wp:attachment":[{"href":"https:\/\/valfrids.com\/en\/wp-json\/wp\/v2\/media?parent=1105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}